GoodDay

Company Background

GoodDay is a modern ERP and inventory management platform built specifically for Shopify brands. Founded in the spring of 2023, GoodDay helps e-commerce brands manage their operations without the complexity and bloat of legacy ERP systems. The platform is embedded directly in Shopify, providing brands with an inventory-first solution that handles purchase orders, vendors, shipments, sales orders, and wholesale operations—all in one place.

With $7M in recent funding and growing rapidly, GoodDay is challenging the status quo of enterprise resource planning. Their mission is simple: give brands the operational tools they need without forcing them to change how they work.

Challenge

Building a modern ERP requires integrating with the fragmented landscape of warehouse management systems (WMS). For GoodDay, this integration layer is fundamental to delivering the real-time inventory visibility and operational intelligence their customers expect.

The team recognized early on that building and maintaining individual WMS integrations would divert significant engineering resources away from core product development. To compete effectively against legacy ERP providers while maintaining rapid feature velocity, GoodDay needed a scalable integration strategy.

"If we didn't have Trackstar, we would have needed full-time developers just to build and maintain WMS integrations." — Dave, Co-founder of GoodDay

Additionally, GoodDay needed the flexibility to adapt quickly as they encountered edge cases across different warehouse systems. The ability to iterate on integration approaches without lengthy development cycles would be critical to their go-to-market strategy.

Solution

GoodDay partnered with Trackstar, whose universal API provides access to 100+ warehouse management systems through a single integration. This decision allowed GoodDay's engineering team to focus entirely on building product features that differentiate their platform—including AI-powered workflow automation and advanced inventory intelligence.

The partnership proved particularly valuable when GoodDay needed to quickly adjust their integration approach with ShipHero. Trackstar's team worked collaboratively with GoodDay to identify the optimal data endpoints and implemented the change within 24 hours.

"This is a great example of the power of Trackstar—being able to switch the inventory endpoints in the matter of 24 hours and have a working solution." — Dave, Co-founder of GoodDay

Beyond the technical infrastructure, Trackstar acts as an extension of GoodDay's team, providing domain expertise across the WMS landscape.

"Trackstar, it just works." — Dave, Co-founder of GoodDay

Results

Rapid Integration Flexibility

GoodDay can adapt their integration strategy in hours rather than weeks, giving them the agility to optimize data flows and respond quickly to customer needs across different warehouse systems.

Engineering Focus on Innovation

With Trackstar handling WMS integrations, GoodDay's engineering team focuses entirely on product innovation—building features like their AI copilot and advanced workflow automation that create competitive differentiation.

Broad Market Coverage

Trackstar's library of 100+ pre-built WMS integrations gives GoodDay's sales team confidence when approaching prospects. Nearly any warehouse system a potential customer uses is already supported, eliminating integration as a barrier to closing deals.

Scalable Infrastructure

As GoodDay expands upmarket and adds new capabilities, Trackstar's infrastructure scales with them. When GoodDay builds new features requiring additional WMS data, they pull it once through Trackstar's API and instantly unlock it across every connected system.

Cost Efficiency

By partnering with Trackstar, GoodDay avoided the need to hire dedicated integration engineers—which would have been a mid-to-high six-figure annual investment.

Strategic Partnership

Beyond providing API access, Trackstar acts as a strategic partner with deep WMS expertise. When GoodDay encounters challenges or needs to optimize their integration approach, Trackstar's team brings domain knowledge and collaborative problem-solving to help find the best solution.

Key Takeaways

Trackstar's universal API allowed GoodDay to compete effectively against legacy ERP providers while maintaining the engineering agility of a startup.

"Trackstar is like having an entire integration team behind us. It's the easiest decision we made as a company. We love working with you guys. The product is awesome, but the people behind it are even better." — Dave, Co-founder of GoodDay

As GoodDay continues building the future of ERP for Shopify brands, Trackstar provides the integration foundation that scales with their ambition.