Octup

Company Background

Octup is an AI-powered analytics and billing automation platform for third-party logistics providers (3PLs). Based in Tel Aviv, with offices globally, Octup helps 3PLs improve warehouse efficiency, increase client visibility, and optimize financial performance.

The platform unifies data from WMS, ERP, and OMS into a single intelligent dashboard, giving warehouse operators real-time visibility into orders, labor, and SLAs. For the brands that 3PLs serve, Octup provides transparency into fulfillment performance, billing, and inventory - reducing customer service tickets and building trust between partners.

Founded in 2022, Octup has raised over $12M in recent funding and now serves 3PLs managing millions of square feet of warehouse space.

Challenge

When Octup identified a significant market opportunity in the 3PL space, they recognized that success would require integrating with the highly fragmented WMS landscape. Each 3PL uses different systems - ShipHero, Extensiv, Deposco, Logiwa, Veracore, InfoPlus, dozens of customs systems and hundreds more - along with various ERPs, OMS, and shipping platforms.

Building individual integrations would have required millions in engineering resources that could otherwise be focused on the analytics, billing automation, and AI features that differentiate their platform.

"One of the foundational pillars of our platform is accurate, real-time operational data. We needed reliable access to data across the fragmented ecosystem of warehouse management systems." — Michael Woolfson, Director of Operations at Octup

Solution

Octup partnered with Trackstar, whose universal API provides a single connection point to 100+ warehouse management systems with normalized data models. This enabled Octup's team to focus on building features that create competitive differentiation: automated billing, AI-powered insights, client portals, and operational analytics.

"We don't have to worry about each integration. Trackstar has allowed us the time to build things like an AI interface where 3PLs can ask questions and get answers about their warehouse right away." — Michael Woolfson, Director of Operations at Octup

Magic Links: Turning Onboarding into a Sales Advantage

Trackstar's Magic Links fundamentally changed how Octup sold and onboarded customers. Instead of talking abstractly about integrations, Octup could show connectivity live in demos.

"Sometimes in the first demo we create a Magic Link and show them how easy it is. After the call, we can send the link and you can get started tomorrow." — Michael Woolfson, Director of Operations at Octup

Magic Links allowed Octup to shorten sales cycles, eliminate implementation objections, and turn what used to feel like a long IT project into a same-day onboarding flow.

The partnership enabled Octup to deliver rapid onboarding - a one-week timeline from signup to fully operational, remarkable for enterprise warehouse software where implementations often take months.

"From when they sign up to getting them fully onboarded is a week, which I think for a 3PL is a pretty amazing timeline." — Michael Woolfson, Director of Operations at Octup

Results

With Trackstar handling the integration layer, Octup delivers measurable value:

Faster Sales Cycles & Reduced Implementation Risk

Octup's one-week onboarding - compared to months-long implementations typical in enterprise warehouse software - has become a major competitive differentiator. This speed removes common sales objections and allows 3PLs to see value immediately.

Sales Enablement & Revenue Growth

Octup has become a powerful sales tool for 3PLs. Rather than competing on price, 3PLs use Octup's transparent performance dashboards in sales presentations to differentiate on reliability and visibility. This helps them win deals, increase revenue, and retain clients by building trust through data.

Focus on Product Innovation

By eliminating integration work, Octup's engineering team built AI-powered features - like conversational interfaces for warehouse queries and predictive analytics for labor planning - that create competitive differentiation rather than spending time on integration maintenance.

Global Scalability

As Octup expanded internationally, Trackstar's broad WMS coverage proved critical. Different regions favor different warehouse systems, and Trackstar's library enables Octup to serve customers regardless of location or technology stack.

Key Takeaways

By partnering with Trackstar, Octup entered the 3PL market with comprehensive WMS coverage typically available only to established players with over a decade of integration development.

"We give this one source of truth." — Michael Woolfson, Director of Operations at Octup

Creating that unified view across dozens of disparate systems is possible because Trackstar unified the integration layer first.

As Octup continues to scale, Trackstar provides the foundation that allows them to focus on innovation rather than integration maintenance.